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Favorite Quotes on Social Media from 2010
There have been so many changes and advancements in social media this year, and so many thoughtful blog posts and articles offering insight into them. I’ve read many, many of them, and to me, a few...
View Article7 Great Social Media Tools
Social media for marketing can be more efficient, easier and more effective when utilizing the right tools. With thousands of tools available on the market, it can be hard to settle on the right one....
View Article3 Easy Ways to Increase Engagement on Facebook
With over 20 million businesses, celebrities, organizations and brands using Facebook pages, many people still struggle with using them as part of a strong social media strategy. Companies have started...
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Social Media Strategy in 3 Simple Steps
Social media strategy is kind of an oxymoron. It cannot—or at least should not—exist in a bubble, floating out there all by itself. It must integrate and support an overall marketing strategy, and the...
View ArticleWhy Content Matters in Social Media Strategy
As you develop your social media strategy, you may find yourself investing a lot of time and money in social apps or one-off campaigns. But before you get too caught up in these efforts, remember this:...
View Article5 Great Sources of Good Content
A major part of your social media strategy should involve sharing content with your target audiences. In order to establish and maintain your followers, friends and fans, you will need to share useful...
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8 Keys to Protecting Your Online Reputation
I recently spoke at a Social Media Crash Course for business leaders organized by the South Florida Business Journal. It was a great experience–for all involved! The topic I spoke about was the basics...
View ArticleSales and Marketing Strategy: A Primer
I spoke at a business owners’ networking meeting the other day and was reminded of one of the most fundamental business challenges: Sales and Marketing strategy. So many companies struggle with...
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Infographic: If Santa Was a Marketing Exec…
So I wanted to have a little fun for the holidays…I wonder what Christmas would be like if Santa was a marketing executive. I started a discussion in the Marketing Executives Group on LinkedIn, asked...
View ArticleGoodbye, LinkedIn Answers. You will be missed.
I’m a huge fan of LinkedIn. I’ve made amazing contacts, secured new business, found valuable strategic partners. etc. I’m a big fan of the way they do things: slow, methodical, insightful evolutions of...
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